Key Impact Points:
- Amazon, Crocs, Walmart, and others recognized for pioneering sustainability across sectors—from logistics and agriculture to retail and packaging.
- Each brand led breakthrough initiatives such as net-zero shipping, regenerative agriculture, and inclusive retail practices.
- Recognition highlights strategic shifts like circularity, renewable energy, and carbon reduction, setting industry benchmarks.
10 Brands Leading the Charge Toward a Sustainable Future Honored at Earthx2025
At Earthx2025 in Dallas, Sustainable Brands® (SB) and EarthX celebrated 10 standout companies as Brand Heroes—recognized for game-changing sustainability leadership and innovation.
“These 10 exceptional Brand Heroes redefine what leadership and innovation in sustainability look like on our collective quest for a better future,” said Mike Dupee, CEO of SB.
Honored during the Circular Economy Conference’s opening session, the recognized companies—Amazon, Crocs, General Mills, Henkel, Logitech, Mars, Procter & Gamble, REI, Sephora, and Walmart—are reshaping markets with initiatives driving measurable environmental and social progress.
Amazon: Decarbonizing Global Shipping
Amazon was awarded for overhauling its shipping operations to hit net-zero emissions by 2040. With 100,000 electric Rivian vans and leadership in sustainable aviation fuel adoption, Amazon is “setting new industry benchmarks for low-carbon shipping and responsible logistics.”
Crocs: Innovating Circular Fashion
Crocs stood out for its shoe recycling program and its carbon-cutting Croslite™ material. By focusing on long-lasting designs and donation initiatives, “Crocs is redefining circular fashion.”
General Mills: Scaling Regenerative Farming
Recognized for promoting soil health and resilience, General Mills is advancing regenerative agriculture on 1 million acres of farmland by 2030, helping farmers drive long-term sustainability.
Henkel: Incentivizing Sustainable Behavior
Henkel is transforming sustainability through economic levers like deposit return systems and consumer reward programs. “Henkel is shaping a more sustainable marketplace with financial rewards that drive lasting environmental change.”
Logitech: Greening Tech Supply Chains
Logitech has expanded use of recycled plastics and pushed for responsible mineral sourcing through the Responsible Minerals Initiative. The company “continues to set an industry example” in sustainable electronics.
Mars: Leading on Sustainable Seafood
Mars has committed to 100% sustainably sourced fish and is restoring coral reefs through its MARRS program. The company is “setting a higher standard for responsible seafood practices and ocean sustainability.”
Procter & Gamble: Fighting Plastic Waste
P&G earned recognition for advancing recyclable packaging and cutting virgin plastic use by 50%. Its materials innovation and landfill-free manufacturing reinforce its circular economy focus.
REI: Enforcing Forest Stewardship
REI promotes FSC-certified forest products and integrates recycled content in its sourcing. Its Product Impact Standards demand traceability, making REI “a high industry standard” in sustainable sourcing.
Sephora: Championing Equity in Retail
Sephora was honored for promoting diversity and inclusion—allocating 15% of shelf space to Black-owned brands and driving retail policy reforms. Its partnerships and systemic advocacy “set new standards for inclusivity in beauty and beyond.”
Walmart: Advancing Renewable Energy
Walmart is targeting 100% renewable energy by 2035 and reducing refrigerant emissions. Its supplier-focused Project Gigaton and clean energy advocacy “set a new benchmark for corporate sustainability.”
A Call to Action
“We are excited to partner with EarthX in celebrating these 10 pioneering brands,” said KoAnn Vikoren Skrzyniarz, Founder of SB. “By recognizing their achievements, we aim to inspire more companies to follow their lead.”
Earthx2025 continues through April 25, highlighting how business innovation can fuel a more sustainable and inclusive global economy.
Related Article: EarthX Launches Inaugural Recycling Day to Inspire Community Action
