Multiple startups, backed by angel investors and venture capitalists, continue to build and launch SaaS-based software platforms to address carbon accounting, regulations such as CSRD (Corporate Sustainability Reporting Directive), and key vertical market opportunities.
The latest business moves involve such startups as BeCause, Coolset, Cozero, and Sumday. Here’s a sampling of their strategies, and early clues about their partner strategies:
1. BeCause – Hospitality Focus: The software company, founded in 2018, is based in Copenhagen, Denmark. BeCause is preparing to launch a digital tool that “helps global hotel chains meet their reporting and compliance obligations” under the European Union’s CSRD mandate, the company said. BeCause Partner Program: The company highlights these partners and frameworks.
2. Coolset – Software Platform Launch: The software company, founded in 2022, is based in Amsterdam, the Netherlands. Coolset has launched a sustainability compliance management solution for mid-market companies that need to address CSRD. The company, formerly known as Greencast.io, raised €1.5 million in seed funding in early 2024. Global Cleantech Capital led that funding round, joined by such firms as Shamrock Ventures, Horizon, The Sharing Group and various angels. Coolset Partner Program: Coolset’s website doesn’t appear to have a partner program area — but the company appears to be building a marketplace that allows customers to discover vetted carbon neutral vendors.
3. Cozero – New Funding: The software company, founded in 2020, is based in Berlin, Germany. Cozero has raised €6.5 million in Series A funding, led by Kvanted and ENV. Moreover, NewAlpha Asset Management and several business angels participated in the round. Cozero develops Climate ERP software. Early adopters include Maersk, Nippon Express Europe (NX Group), and DMG MORI. The software allows customers to report and reduce corporate carbon emissions, Cozero asserts. Cozero Partner Program: We don’t see a partner program mentioned on their website, but Cozero does offer an API — which could set the stage for software partner engagements.
4. Sumday – New Funding: The software company, founded in 2023, is based in Burnie, Tasmania. Sumday develops carbon accounting software for businesses. Sumday has has raised $5.3 million in seed funding. Planeteer Capital led the round, with participation from Blackbird, Wedgetail, Cameron Adams and Possible Ventures. Roughly 50 accounting firms have embraced Sumday’s software for greenhouse gas emissions (GHG) accounting. Sumday Partner Program: Initial details are here.
Sustainability and Carbon Accounting Software: Growing Market, Fierce Competition
Demand for carbon accounting software is expected to skyrocket over the next decade. Indeed, the global market for carbon accounting software will reach $64.39 billion by 2030, up from $15.31 billion in 2023, according to Fortune Business Insights. That’s a 22.8% compound annual growth rate (CAGR), the market researcher said.
M&A Activity: Dozens of software startups, venture capitalists, angel investors and established technology companies are moving into the market. Among the moves to note:
- November 2023: Environmental software provider AMCS acquired sustainability software company FigBytes. The acquisition essentially extends AMCS’s ESG software efforts from Europe to North America. Financial terms of the deal were not disclosed.
- August 2023: Tango, backed by Berkshire Partners, acquired WatchWire, a sustainability management software company.
- July 2023: EcoOnline, backed by private equity firm Apax Partners, acquired Ecometrica in July 2023.
Venture Capital: Funding in the ESG software market has also generated some activity. Example deals include:
- Greenly raise $52 million in Series B funding, including venture dollars from HPE.
- Measurabl, which develops an ESG technology platform for real estate, has raised $93 million Series D funding.
- Novisto, which develops cloud-based ESG software, raised USD$20 million in a Series B funding round, led by Inovia Capital.
- Sentra.World raised $2 million in seed funding, Entrepreneur India reported.
AWS, Microsoft Azure: Technology giants also are moving into the market. For instance:
- Microsoft is working with Green Project Technologies to help small businesses track, report and manage their carbon emissions.
- Amazon Web Services and Sage are collaborating to promote carbon accounting software to SMB customers.
What’s Next – Potential Answers at Xerocon 2024
Meanwhile, more SMB carbon accounting news may surface at Xerocon 2024 — an accounting software and small business platform conference scheduled for August in Nashville, Tennessee. Ahead of the event, Xero and Sumday partnered in February 2024 to “help accountants and bookkeepers globally to manage their own and their clients’ carbon accounting.” We’ll be watching for updates at the conference.
Written by: Joe Panettieri, Sustainable Tech Partner
