
ID Genève Co-Founder Nicolas Freudiger Is Betting Luxury’s Future on Circularity
The ID Genève co-founder is testing whether circularity and traceability can become sources of desirability in an industry built on permanence. GENEVA — Nicolas Freudiger does not want sustainability to become another luxury-industry label. He wants it built into the product. As co-founder and CEO of ID Genève, Freudiger is










