{"id":5242,"date":"2025-02-21T09:48:02","date_gmt":"2025-02-21T14:48:02","guid":{"rendered":"https:\/\/sdgnews.com\/?p=5242"},"modified":"2025-03-07T08:48:47","modified_gmt":"2025-03-07T13:48:47","slug":"ibms-stacey-gifford-harnesses-ai-to-drive-sustainability-in-real-estate-portfolios","status":"publish","type":"post","link":"https:\/\/sdgnews.com\/es\/ibms-stacey-gifford-harnesses-ai-to-drive-sustainability-in-real-estate-portfolios\/","title":{"rendered":"IBM&#8217;s Stacey Gifford Harnesses AI to Drive Sustainability in Real Estate Portfolios"},"content":{"rendered":"\n<p><strong>Key Takeaways<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AI is transforming real estate sustainability<\/strong>: IBM is leveraging AI-driven predictive maintenance to enhance energy efficiency.<\/li>\n\n\n\n<li><strong>Challenges in multi-tenant spaces<\/strong>: IBM faces hurdles in acquiring complete sustainability data due to leasing dynamics.<\/li>\n\n\n\n<li><strong>Technology is available\u2014scaling is the challenge<\/strong>: The key to sustainability progress lies in optimizing existing technologies rather than waiting for new breakthroughs.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ai-s-role-in-real-estate-sustainability\">AI\u2019s Role in Real Estate Sustainability<\/h3>\n\n\n\n<p>IBM\u2019s Global Real Estate organization is actively integrating AI to optimize energy efficiency and asset management. Stacey Gifford, IBM GRE\u2019s Environment and Sustainability Leader, highlighted AI\u2019s role in predictive maintenance at Deloitte\u2019s Climate Week NYC 2024. \u201cWe are now using enterprise asset management software that utilizes AI for predictive, preventative maintenance to help drive energy efficiency,\u201d she said.<\/p>\n\n\n\n<p><strong>At Deloitte, Casey Carlson, Managing Director in Deloitte Services LP<\/strong>, echoed this sentiment. <em>\u201cWe\u2019re looking at AI to help us fill in gaps in gathering data and make predictions much faster.\u201d<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-challenge-of-leased-properties\">The Challenge of Leased Properties<\/h3>\n\n\n\n<p>IBM\u2019s shift from owning to leasing office space presents challenges in tracking sustainability metrics. Gifford pointed out that data collection becomes complex in multi-tenant spaces. <em>\u201cWe\u2019re leaning on our landlords to provide us end-to-end data\u2026 Our waste data is commingled with other tenants, making it difficult to drive sustainability metrics.\u201d<\/em><\/p>\n\n\n\n<p>Carlson added that Deloitte faces similar hurdles. <em>\u201cMuch of our portfolio is in existing facilities owned by landlords, so our influence on the building\u2019s sustainability requires strategic leasing negotiations.\u201d<\/em><\/p>\n\n\n\t\t<div data-elementor-type=\"page\" data-elementor-id=\"2169\" class=\"elementor elementor-2169\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ad85f5 e-flex e-con-boxed e-con e-parent\" data-id=\"1ad85f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c4c36b5 elementor-widget elementor-widget-heading\" data-id=\"c4c36b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h5 data-elementor-setting-key=\"title\" data-pen-placeholder=\"Type Here...\" style=\"font-family: joanna-nova, sans-serif;font-weight: 400;line-height: var( --e-global-typography-7044a64-line-height );font-size: var( --e-global-typography-7044a64-font-size );letter-spacing: normal;text-align: center\">Change the World - Subscribe Now<\/h5><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-392f45d elementor-widget__width-initial elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"392f45d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;50&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Newsletter Signup Footer\" aria-label=\"Newsletter Signup Footer\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"2169\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"392f45d\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"UN Global Compact SDG Investment Forum Wraps Up with Debut of Groundbreaking Sustainable Finance Report - SDG News\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"4091\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-xs  elementor-field-textual\" placeholder=\"Enter Email Address\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-50 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-xs\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Subscribe<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-business-case-for-sustainability-investments\">The Business Case for Sustainability Investments<\/h3>\n\n\n\n<p>Cost-benefit analysis is a major factor in sustainability decisions. <em>\u201cWhen there\u2019s a clear cost benefit, it\u2019s a relatively easy case to make,\u201d<\/em> said Gifford. <em>\u201cOtherwise, we lean on our sustainability goals\u2014are these investments taking us in the right direction?\u201d<\/em><\/p>\n\n\n\n<p>Carlson noted Deloitte\u2019s approach: <em>\u201cWe put together a business case demonstrating savings or sustainability goals achieved through smarter space design.\u201d<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ai-s-future-impact-on-green-real-estate\">AI\u2019s Future Impact on Green Real Estate<\/h3>\n\n\n\n<p>Gifford believes AI can play a critical role in predicting market trends for renewable energy and carbon credits. <em>\u201cSo much is dependent on the carbon market today, but as we approach 2030, predicting those markets becomes harder. AI has an opportunity here.\u201d<\/em><\/p>\n\n\n\n<p>Carlson emphasized AI\u2019s role in improving workplace engagement. <em>\u201cCustomizing employee experiences through AI helps align behavior with sustainability goals.\u201d<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-scaling-technology-for-real-impact\">Scaling Technology for Real Impact<\/h3>\n\n\n\n<p>Gifford remains optimistic about the industry\u2019s ability to meet sustainability goals. <em>\u201cWe already have the technology we need\u2014it\u2019s about getting the pieces in place and scaling them correctly.\u201d<\/em><\/p>\n\n\n\n<p>Investor pressure is also driving action. <em>\u201cIt\u2019s no longer a nice-to-have,\u201d<\/em> she said. <em>\u201cCorporations now have an accountability mechanism to meet sustainability targets.\u201d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key Takeaways: AI\u2019s Role in Real Estate Sustainability IBM\u2019s Global Real Estate organization is actively integrating AI to optimize energy efficiency and asset management. Stacey Gifford, IBM GRE\u2019s Environment and Sustainability Leader, highlighted AI\u2019s role in predictive maintenance at Deloitte\u2019s Climate Week NYC 2024. \u201cWe are now using enterprise asset management software that utilizes AI [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5256,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[33,32],"tags":[81,61,66,1017,60,858,67],"class_list":["post-5242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-sustainability","category-innovation-technology","tag-ai","tag-sdg-news","tag-sdgs","tag-stacey-gifford","tag-sustainable-development-goals","tag-sustainable-real-estate","tag-un-sdgs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v27.4) - 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