Impact Points:
- Innovative Entrepreneur: Founder of Cheeky Poppins Shoe Clips and sustainable fashion platform, Look at the Labels.
- Sustainable Fashion Advocate: Works with brands to integrate sustainable practices and build strategies towards carbon zero.
- Award-Winning Leadership: Winner of the WeAreTheCity Rising Star Award for Entrepreneurs and Start-Ups 2024.
Introduction
Jennifer Countess Von Walderdorff stands at the forefront of the fashion merchandising and retail industry, championing a sustainable approach that marries style with environmental consciousness. Raised in New Cross Gate, southeast London, her vibrant Nigerian heritage and a passion for fashion and numbers have propelled her into a remarkable career.
Entrepreneurial Journey
From Footwear Innovations to Sustainable Practices
Jennifer’s entrepreneurial spirit blossomed in 2011 when she founded Cheeky Poppins Shoe Clips, an early-stage eco-conscious brand that promoted accessorizing footwear as an alternative to frequent purchases. This innovative approach not only set a trend but also emphasized sustainability in fashion consumption. Her journey evolved into broader advocacy, culminating in her role as an ambassador for non-profits like DKS and Sustainable Fashion Week in 2023, and a vital member of UN Women UK.
Consulting and Advocacy
Guiding Brands Towards Sustainability
As a sustainable fashion consultant, Jennifer collaborates with fashion brands to develop strategies that emphasize carbon reduction and sustainable business practices. Her work is driven by a deep commitment to data and analytics, as she explains, “My passion for the fashion retail industry has taken me in many directions. My goal is to enable smarter more informed business decisions with a data-driven infrastructure.”
Creative Contributions and Community Impact
Educating Through Content and Community
Jennifer is also an accomplished author, with her book “Look @ the Labels” serving as a guide to making smart, stylish, and sustainable fashion choices. Her platform of the same name supports individuals on their sustainable fashion journey, bolstered by a growing social media presence that educates and engages a community of over 5,000 followers.
Recognition and Future Aspirations
Rising Star Award and Continued Growth
The recognition from the WeAreTheCity Rising Star Award underscores Jennifer’s impact and her contribution to the entrepreneurial landscape. She reflects on this achievement: “Achieving success with the WeAreTheCity Rising Star Award for Entrepreneurs and Start-Ups will significantly boost the credibility of my business, ‘Look at the Labels’. This recognition not only validates our efforts but also paves the way for valuable connections and growth opportunities.”
Conclusion
Jennifer Countess Von Walderdorff is not just shaping the future of sustainable fashion; she is setting a benchmark for how the industry can integrate eco-friendly practices with commercial success. Her leadership extends beyond her business, influencing the industry at large and inspiring a new generation of fashion enthusiasts to embrace sustainability without compromising on style. With her award-winning platform and her ongoing advocacy, Jennifer continues to drive the fashion industry towards a more sustainable and equitable future.
Related Article: Charles Orgbon III, Champion of Sustainability and Youth Empowerment
