{"id":2814,"date":"2024-06-17T22:21:00","date_gmt":"2024-06-17T22:21:00","guid":{"rendered":"https:\/\/sdgnews.com\/?p=2814"},"modified":"2024-06-17T22:21:04","modified_gmt":"2024-06-17T22:21:04","slug":"eu-council-advances-green-claims-directive-to-combat-greenwashing","status":"publish","type":"post","link":"https:\/\/sdgnews.com\/fr\/eu-council-advances-green-claims-directive-to-combat-greenwashing\/","title":{"rendered":"EU Council Advances Green Claims Directive to Combat Greenwashing"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\" id=\"h-key-impact-points\">Key Impact Points:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fighting Greenwashing<\/strong>: New directive aims to ensure reliable, comparable, and verifiable environmental claims.<\/li>\n\n\n\n<li><strong>Clear Standards<\/strong>: Sets minimum requirements for substantiation, communication, and verification of green claims.<\/li>\n\n\n\n<li><strong>Consumer Protection<\/strong>: Addresses misleading claims, empowering consumers to make informed green choices.<\/li>\n<\/ul>\n\n\n\n<p>The EU Council has adopted its position on the green claims directive to tackle greenwashing and aid consumers in making genuinely green decisions. A 2020 study revealed that over half of environmental claims are vague or misleading, prompting the directive to establish minimum requirements for substantiating and verifying these claims.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-scope\"><strong>Scope<\/strong><\/h3>\n\n\n\n<p>The directive targets explicit environmental claims and labels used by companies to market their products&#8217; greenness. It applies to both public and private environmental labelling schemes, ensuring that claims are clear, evidence-based, and easy to understand.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Alain Maron, Minister of the Government of the Brussels-Capital Region<\/strong>, responsible for climate change, environment, energy, and participatory democracy, emphasized, <em>\u201cToday, we reached an important agreement to fight greenwashing by setting rules on clear, sufficient, and evidence-based information on the environmental characteristics of products and services. Our aim is to help European citizens make well-founded green choices.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-verification-and-simplification\"><strong>Verification and Simplification<\/strong><\/h3>\n\n\n\n<p>All green claims must undergo third-party verification before publication. However, a simplified procedure exempts certain claims from this requirement if companies complete a technical compliance document. Microenterprises have an additional 14 months to comply.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-support-for-smes\"><strong>Support for SMEs<\/strong><\/h3>\n\n\n\n<p>To assist SMEs, including microenterprises, the directive includes support measures such as guidelines, tools, financial support, and training to reduce administrative burdens.<\/p>\n\n\n\t\t<div data-elementor-type=\"page\" data-elementor-id=\"2169\" class=\"elementor elementor-2169\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ad85f5 e-flex e-con-boxed e-con e-parent\" data-id=\"1ad85f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c4c36b5 elementor-widget elementor-widget-heading\" data-id=\"c4c36b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h5 data-elementor-setting-key=\"title\" data-pen-placeholder=\"Type Here...\" style=\"font-family: joanna-nova, sans-serif;font-weight: 400;line-height: var( --e-global-typography-7044a64-line-height );font-size: var( --e-global-typography-7044a64-font-size );letter-spacing: normal;text-align: center\">Change the World - Subscribe Now<\/h5><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-392f45d elementor-widget__width-initial elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"392f45d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;50&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Newsletter Signup Footer\" aria-label=\"Newsletter Signup Footer\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"2169\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"392f45d\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"UN Global Compact SDG Investment Forum Wraps Up with Debut of Groundbreaking Sustainable Finance Report - SDG News\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"4091\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-xs  elementor-field-textual\" placeholder=\"Enter Email Address\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-50 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-xs\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Subscribe<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-public-environmental-labels\"><strong>Public Environmental Labels<\/strong><\/h3>\n\n\n\n<p>Existing national or regional public labelling schemes may be exempt from third-party verification if they meet EU standards. EN ISO 14024 type 1 ecolabelling schemes recognized by a member state are also exempt.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-climate-related-claims\"><strong>Climate-Related Claims<\/strong><\/h3>\n\n\n\n<p>The general approach introduces new requirements to prove climate-related claims, including those involving carbon credits.<\/p>\n\n\n\n<p>Climate-related claims are often based on carbon credits generated&nbsp;<strong>outside the company\u2019s value chain<\/strong>, for example from forestry or renewable energy projects. The general approach includes the obligation to provide information about the type and quantity of carbon credits, and whether they are permanent or temporary, among others.<\/p>\n\n\n\n<p><strong>The Council\u2019s position also distinguishes between<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>contribution claims (carbon credits to contribute to climate action)<\/li>\n\n\n\n<li>offset claims (carbon credits to balance out an emissions share)<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>In offset claims, companies must prove a<strong>&nbsp;net-zero target<\/strong>&nbsp;and show progress towards decarbonisation, as well as the percentage of total greenhouse gas emissions that have been offset.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-next-steps\"><strong>Next Steps<\/strong><\/h3>\n\n\n\n<p>The Council\u2019s position will guide negotiations with the European Parliament in the upcoming legislative cycle. The directive aligns with the European Green Deal\u2019s goals to curb false environmental claims and achieve climate neutrality by 2050.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-background\"><strong>Background<\/strong><\/h3>\n\n\n\n<p>The directive complements the 2023 directive on empowering consumers for the green transition, reflecting the EU\u2019s commitment to a circular, clean economy. A Eurobarometer survey showed 90% of Europeans support stricter rules for environmental claims. This follows the <a href=\"https:\/\/www.consilium.europa.eu\/en\/press\/press-releases\/2024\/02\/20\/consumer-rights-final-approval-for-the-directive-to-empower-consumers-for-the-green-transition\/\" target=\"_blank\" rel=\"noreferrer noopener\">approval of the directive aimed at empowering consumers<\/a> for the green transition, highlighting the EU&#8217;s commitment to sustainable practices. <\/p>\n\n\n\n<p>Related Article: <a href=\"https:\/\/sdgnews.com\/g7-ministers-reaffirm-commitment-to-address-triple-planetary-crisis\/\">G7 Ministers Reaffirm Commitment to Address Triple Planetary Crisis<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key Impact Points: The EU Council has adopted its position on the green claims directive to tackle greenwashing and aid consumers in making genuinely green decisions. A 2020 study revealed that over half of environmental claims are vague or misleading, prompting the directive to establish minimum requirements for substantiating and verifying these claims. Scope The [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2817,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[64,33,53,35],"tags":[251,249,248,247,61,66,250,60,67],"class_list":["post-2814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-breaking-news","category-corporate-sustainability","category-editors-pick","category-industries","tag-consumer-protection","tag-european-council","tag-green-claims-directive","tag-greenwashing","tag-sdg-news","tag-sdgs","tag-sustainability-standards","tag-sustainable-development-goals","tag-un-sdgs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>EU Council Advances Green Claims Directive to Combat Greenwashing - 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