H&M-Backed Syre Teams Up with Gap and Target to Drive Circular Textile Shift

Key Impact Points:

• 10,000 metric tons annually: Gap Inc. commits to sourcing 10,000 metric tons of Syre’s recycled polyester per year.
• Circular transformation: Houdini targets 50% of its polyester to come from Syre, aiming for full circularity by 2030.
• Retail industry shift: Target partners with Syre to advance its goal of designing all owned-brand products for circularity by 2040.

Syre Partners with Major Retailers to Accelerate Circular Textile Shift

Syre, the textile impact company focused on scaling textile-to-textile recycling, has announced Gap Inc., Houdini Sportswear, and Target as strategic Launch Partners. These partners will help commercialize Syre’s circular polyester at scale and drive a major shift in the global textile industry.

“We are thrilled to announce our partnerships with these esteemed and forward-thinking brands, representing different segments and sizes,” said Dennis Nobelius, CEO of Syre. “They are truly front runners, understanding the need to secure capacity of a scarce resource to be.”

Supporting Industry Transformation

Founded in March 2024, Syre’s mission is to decarbonize and reduce waste in the textile industry by producing circular polyester that cuts CO₂e emissions by up to 85% compared to virgin oil-based alternatives. The company’s first large-scale plant is being established in North Carolina and is slated to produce 10,000 metric tons of circular polyester annually by 2026.

Strategic Launch Partners

Gap Inc., the largest specialty apparel retailer in the U.S., aims to source the full annual capacity of Syre’s initial plant—10,000 metric tons.

“This partnership enables us to accelerate our progress toward realizing a more circular fashion industry,” said Dan Fibiger, VP of Global Sustainability at Gap Inc. “It is an important lever for Gap Inc. in our efforts to bridge the climate gap.”

Houdini Sportswear, a Swedish leader in circular outdoor apparel, has committed to sourcing 50% of its polyester from Syre over the next three years.

“With nature as our blueprint… we are closing in on that vision,” said Eva Karlsson, co-founder and Chief Creative Officer at Houdini.

Target, which operates nearly 2,000 stores in the U.S., is incorporating Syre’s recycled polyester into select owned-brand products as part of its goal to make 100% of those products circular by 2040.

Scaling to Meet Urgent Market Demand

According to recent research from Syre and McKinsey, the supply-demand gap for circular polyester could reach 10–12 million tons per year by 2030. Existing solutions like bottle-to-fiber recycling are not circular, and regulatory shifts are expected to accelerate demand for textile-to-textile innovation.

With its Launch Partners, Syre aims to unlock broader industry adoption and build a scalable, circular supply chain. As Nobelius emphasized, “These collaborations will not only bolster commercial success but also help redefine the industry and drive the urgent shift towards true circularity.”