{"id":1653,"date":"2024-04-18T21:56:25","date_gmt":"2024-04-18T21:56:25","guid":{"rendered":"https:\/\/sdgnews.com\/?p=1653"},"modified":"2024-04-18T21:56:27","modified_gmt":"2024-04-18T21:56:27","slug":"2024-predictions-for-cloud-sustainability-green-data-centers","status":"publish","type":"post","link":"https:\/\/sdgnews.com\/ru\/2024-predictions-for-cloud-sustainability-green-data-centers\/","title":{"rendered":"2024 Predictions for Cloud Sustainability &amp; Green Data Centers"},"content":{"rendered":"<p>How will the cloud services market further evolve to potentially address sustainability, green IT services and circular economy business needs in 2024?<\/p>\n\n\n\n<p>We&#8217;re glad you asked. Here are 10 sustainability-related predictions describing what may be next for public cloud service providers (Amazon Web Services, Microsoft Azure, Google Cloud, etc), co-location providers, and data center companies that provide IaaS (infrastructure as a service), PaaS (platform as a service) and SaaS (software as a service) capabilities.<\/p>\n\n\n\n<p><strong>1. Customers Will Increasingly Demand Green Data Center Infrastructure:&nbsp;<\/strong>Demand for green data centers &#8212; particularly in Europe &#8212; will continue to surge. Among the proof points:&nbsp;<a href=\"https:\/\/sustainabletechpartner.com\/news\/european-green-data-center-research-market-growth-forecast\/\">Annual revenue in the European green data center market<\/a>&nbsp;is expected to reach $12.25 billion in 2028 &#8212; up from $7.94 billion in 2022. That&#8217;s a compound annual growth rate (CAGR) of 7.5%, according to&nbsp;<a href=\"https:\/\/www.researchandmarkets.com\/reports\/5805853\/europe-green-data-center-market-industry?utm_source=BW&amp;utm_medium=PressRelease&amp;utm_code=49vfm8&amp;utm_campaign=1857109+-+Europe+Green+Data+Center+Market+Outlook+Report+2023%3a+A+%2412.25+Billion+Market+by+2028+from+%247.94+Billion+in+2022+&amp;utm_exec=chdo54prd\" target=\"_blank\" rel=\"noreferrer noopener\">Research and Markets<\/a>. Meanwhile, the&nbsp;<a href=\"https:\/\/sustainabletechpartner.com\/topics\/research\/why-u-s-data-centers-struggle-with-sustainability-and-how-technology-partners-can-help\/\">U.S. data center market appears to be struggling with green IT transitions<\/a>, according to Hitachi Vantara research. But we do expect those US data center transitions to gain some traction in 2024.<\/p>\n\n\n\n<p><strong>2. Investors Will Increasingly Fund Green Data Centers:&nbsp;<\/strong>Venture Capital and Private Equity dollars will continue to fund data center startups that leverage renewable energy (wind, hydro, solar) to power their infrastructure. Among the recent moves to note:&nbsp;<a href=\"https:\/\/evroc.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">evroc<\/a>, a startup backed by&nbsp;<a href=\"https:\/\/eqtventures.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">EQT Ventures<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.norrsken.vc\/\" target=\"_blank\" rel=\"noreferrer noopener\">Norrsken VC<\/a>, is striving to&nbsp;<a href=\"https:\/\/sustainabletechpartner.com\/topics\/cloud-services\/sustainable-european-data-centers-evroc-counters-aws-microsoft-azure-and-google-cloud\/\">build Europe&#8217;s&nbsp;first sovereign hyperscale cloud business that leverages sustainable energy<\/a>. The funding topic should be especially hot during&nbsp;<a href=\"https:\/\/www.platform-markets.com\/antibes\/\" target=\"_blank\" rel=\"noreferrer noopener\">Platform Global 2024<\/a>&nbsp;&#8212; a conference for investors and leaders in the data center market.<\/p>\n\n\n\n<p><strong>3. Public Clouds Providers Will Introduce More Sustainability Tools:&nbsp;<\/strong><a href=\"https:\/\/sustainabletechpartner.com\/?s=Microsoft+Sustainability\">Microsoft Cloud for Sustainability<\/a>,&nbsp;<a href=\"https:\/\/sustainabletechpartner.com\/?s=AWS\">AWS<\/a>,&nbsp;<a href=\"https:\/\/sustainabletechpartner.com\/?s=Google\">Google Cloud<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/sustainabletechpartner.com\/?s=Salesforce\">Salesforce Net Zero Cloud<\/a>&nbsp;will continue to roll out additional carbon monitoring, energy management and circular economy capabilities.<\/p>\n\n\n\n<p><strong>4. Open Source Solutions Will Assist Data Center Sustainability:<\/strong>\u00a0Keep an eye on an\u00a0<a href=\"https:\/\/openuk.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">OpenUK<\/a>\u00a0and\u00a0<a href=\"https:\/\/unite.un.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">United Nations<\/a>\u00a0partnership that involves a<a href=\"https:\/\/openuk.uk\/unchallenge\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a0Data Centre Blueprint<\/a>\u00a0known as <em>\u201cPatchwork Kilt.&#8221;<\/em> The resulting solutions may help data center providers to manage heat reduction, building repurposing, circular supply chain and more.<\/p>\n\n\n\n<p><strong>5. SaaS Sustainability Software Companies Will Engage MSP Partners:&nbsp;<\/strong>Early examples include MSP partner programs from&nbsp;<a href=\"http:\/\/www.workiva.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Workiva<\/a>&nbsp;and&nbsp;<a href=\"http:\/\/www.sage.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sage<\/a>. More are coming&#8230;<\/p>\n\n\n\n<p><strong>6. AI Will Grow &#8212; As Will Risks of Runaway AI Energy Consumption:&nbsp;<\/strong>Yes,&nbsp;<a href=\"https:\/\/sustainabletechpartner.com\/?s=Artificial+Intelligence\">AI continues to transform the cloud services market<\/a>. But keep in mind:&nbsp;<a href=\"https:\/\/sustainabletechpartner.com\/topics\/ai\/ai-and-data-center-energy-consumption-pure-storage-wakefield-research-gartner-findings\/\">AI applications may consume far more energy<\/a>&nbsp;than cloud providers had expected.<\/p>\n\n\n\n<p><strong>7. Data Aggregation Could Save the Day:<\/strong>\u00a0Keep an eye on the\u00a0<a href=\"https:\/\/www.nzdpu.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Net-Zero Data Public Utility<\/a>\u00a0(NZDPU). Why? The answer: NZDPU is striving to be <em>&#8220;the first global, central source of emissions data that streamlines and consolidates data from different sources into a consistent format while limiting reporting burdens on companies.&#8221;<\/em> The platform will <em>&#8220;help stakeholders to meaningfully integrate such data into their decision making,&#8221;<\/em> the developers assert.<\/p>\n\n\n\n<p><strong>8. MSPs Will Offer Cloud-based Sustainability Services:<\/strong>&nbsp;Skeptical? Check out what&nbsp;<a href=\"https:\/\/sustainabletechpartner.com\/regions\/north-america\/logicalis-it-services-provide-environmental-energy-monitoring-insights-to-cios\/\">Logicalis is delivering for CIOs<\/a>. Or what&nbsp;<a href=\"https:\/\/sustainabletechpartner.com\/topics\/consultants\/kpmg-leveraging-microsoft-cloud-launches-esg-and-sustainability-training-and-education-platform\/\">KPMG built atop Microsoft Azure<\/a>. Or what&nbsp;<a href=\"https:\/\/sustainabletechpartner.com\/news\/ntt-data-e-magic-launch-sustainability-application-on-microsoft-azure-cloud\/\">NTT built<\/a>.<\/p>\n\n\n\n<p><strong>9. Cloud-based Sustainability Software Will Extend into the SMB Market:&nbsp;<\/strong>Skeptical?&nbsp;<a href=\"https:\/\/sustainabletechpartner.com\/podcast\/e9-sage-evp-elisa-moscolin-on-smb-sustainability-strategies-and-priorities\/\">Look what Sage is up to<\/a>&#8230;<\/p>\n\n\n\n<p><strong>10. Building Energy Management (BEM) Will Run on Cloud Services:<\/strong>\u00a0The march toward greener buildings will accelerate. M&amp;A will link traditional IIoT (Industrial IoT) devices and operational technology (OT) with cloud-based IT services. MSPs will increasingly gain cloud-based management dashboards that span IT systems and energy systems.<\/p>\n\n\n\n<p><em>Written by <a href=\"https:\/\/sustainabletechpartner.com\/topics\/cloud-services\/10-cloud-sustainability-predictions-for-2024-whats-next-for-ai-iaas-saas-and-paas\/\">Joe Panettieri, Sustainable Tech Partner<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>How will the cloud services market further evolve to potentially address sustainability, green IT services and circular economy business needs in 2024? We&#8217;re glad you asked. Here are 10 sustainability-related predictions describing what may be next for public cloud service providers (Amazon Web Services, Microsoft Azure, Google Cloud, etc), co-location providers, and data center companies [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1655,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[32],"tags":[83,82,61,66,67],"class_list":["post-1653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation-technology","tag-cloud-sustainability","tag-green-data-center","tag-sdg-news","tag-sdgs","tag-un-sdgs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>2024 Predictions for Cloud Sustainability &amp; 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