{"id":3248,"date":"2024-07-22T18:23:17","date_gmt":"2024-07-22T18:23:17","guid":{"rendered":"https:\/\/sdgnews.com\/?p=3248"},"modified":"2024-07-22T18:23:20","modified_gmt":"2024-07-22T18:23:20","slug":"how-to-ensure-your-green-promises-dont-turn-into-greenwashing","status":"publish","type":"post","link":"https:\/\/sdgnews.com\/ru\/how-to-ensure-your-green-promises-dont-turn-into-greenwashing\/","title":{"rendered":"How to Ensure Your Green Promises Don&#8217;t Turn into Greenwashing"},"content":{"rendered":"\n<p><strong>Key Impact Points:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Accountability Matters:<\/strong> Ensure your sustainability claims are substantiated with real progress.<\/li>\n\n\n\n<li><strong>Holistic Tracking:<\/strong> Integrate promise management across all communication channels and reporting.<\/li>\n\n\n\n<li><strong>Tech-Enabled Assurance:<\/strong> Utilize sensing technology to verify and monitor ESG claims effectively.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-greenwashing-promising-the-earth\">Greenwashing: Promising the Earth<\/h3>\n\n\n\n<p><strong>The Challenge:<\/strong><\/p>\n\n\n\n<p>Organizations often set ambitious ESG goals and promote green products, but struggle to back these claims with real progress. The risk? Greenwashing.<\/p>\n\n\n\n<p><strong>The Reality:<\/strong><\/p>\n\n\n\n<p>Overstating ESG achievements without adequate substantiation can harm credibility. Leadership teams must balance their declarations with tangible progress, ensuring their promises are realistic and verifiable.<\/p>\n\n\n\n<p><strong>Daily Promises:<\/strong><\/p>\n\n\n\n<p>Beyond annual reports, organizations communicate sustainability goals through various channels:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ratings agencies<\/li>\n\n\n\n<li>Banks linking funding to sustainability<\/li>\n\n\n\n<li>Customers in product claims<\/li>\n\n\n\n<li>Staff and suppliers with net-zero targets<\/li>\n\n\n\n<li>Social media and public statements<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Each of these promises adds up, and failing to meet them can lead to significant reputation damage.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-real-world-consequences\">Real-World Consequences:<\/h3>\n\n\n\n<p>Legal actions like <a href=\"https:\/\/en.milieudefensie.nl\/climate-case-shell\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><span style=\"text-decoration: underline;\">Milieudefensie vs. Shell<\/span><\/strong><\/a> and cases against H&amp;M and <a href=\"https:\/\/www.reuters.com\/business\/aerospace-defense\/dutch-court-rule-klm-greenwashing-case-2024-03-20\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><span style=\"text-decoration: underline;\">KLM<\/span><\/strong> <\/a>show that stakeholders are increasingly holding companies accountable for unsubstantiated green claims.<\/p>\n\n\n\t\t<div data-elementor-type=\"page\" data-elementor-id=\"2169\" class=\"elementor elementor-2169\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ad85f5 e-flex e-con-boxed e-con e-parent\" data-id=\"1ad85f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c4c36b5 elementor-widget elementor-widget-heading\" data-id=\"c4c36b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h5 data-elementor-setting-key=\"title\" data-pen-placeholder=\"Type Here...\" style=\"font-family: joanna-nova, sans-serif;font-weight: 400;line-height: var( --e-global-typography-7044a64-line-height );font-size: var( --e-global-typography-7044a64-font-size );letter-spacing: normal;text-align: center\">Change the World - Subscribe Now<\/h5><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-392f45d elementor-widget__width-initial elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"392f45d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;50&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Newsletter Signup Footer\" aria-label=\"Newsletter Signup Footer\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"2169\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"392f45d\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"SDG News\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-xs  elementor-field-textual\" placeholder=\"Enter Email Address\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-50 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-xs\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Subscribe<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ensuring-compliance\">Ensuring Compliance:<\/h3>\n\n\n\n<p>Organizations need rigorous procedures for verifying ESG communications, akin to financial reporting standards. Effective promise management involves:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clear green communications strategy<\/li>\n\n\n\n<li>KPIs and governance structures<\/li>\n\n\n\n<li>Robust monitoring and sensing technology<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><em>&#8220;Having greater competence in \u2018promise management\u2019 will separate those leadership teams that live up to promises versus those that attract legal action or adverse media attention.&#8221;<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-way-ahead\">The Way Ahead:<\/h3>\n\n\n\n<p>A transparent and accountable approach to green promises involves:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dedicated teams to manage and verify claims<\/li>\n\n\n\n<li>Sensing technology to monitor progress and detect discrepancies<\/li>\n\n\n\n<li>Leadership commitment to integrate and uphold promise management across all levels.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><em>&#8220;Organisations must ensure they have an unambiguous green strategy that gives rise to communications that can be tracked and measured relative to achievements.&#8221;<\/em><\/p>\n\n\n\n<p>By prioritizing accountability and leveraging technology, businesses can avoid the pitfalls of greenwashing and build trust with their stakeholders.<\/p>\n\n\n\n<p>RELATED ARTICLE: <a href=\"https:\/\/sdgnews.com\/eu-council-advances-green-claims-directive-to-combat-greenwashing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><span style=\"text-decoration: underline;\">EU Council Advances Green Claims Directive to Combat Greenwashing<\/span><\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key Impact Points: Greenwashing: Promising the Earth The Challenge: Organizations often set ambitious ESG goals and promote green products, but struggle to back these claims with real progress. The risk? Greenwashing. The Reality: Overstating ESG achievements without adequate substantiation can harm credibility. Leadership teams must balance their declarations with tangible progress, ensuring their promises are [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3252,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[64,33],"tags":[314,146,365,247,61,66,60,67],"class_list":["post-3248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-breaking-news","category-corporate-sustainability","tag-corporate-esg-reporting","tag-esg","tag-green-promises","tag-greenwashing","tag-sdg-news","tag-sdgs","tag-sustainable-development-goals","tag-un-sdgs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Ensure Your Green Promises Don&#039;t Turn into Greenwashing - 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