{"id":6661,"date":"2025-06-24T11:47:55","date_gmt":"2025-06-24T15:47:55","guid":{"rendered":"https:\/\/sdgnews.com\/?p=6661"},"modified":"2025-06-24T11:47:57","modified_gmt":"2025-06-24T15:47:57","slug":"sounds-right-wins-cannes-lions-grand-prix-for-innovation-by-crediting-nature-as-a-music-artist","status":"publish","type":"post","link":"https:\/\/sdgnews.com\/ru\/sounds-right-wins-cannes-lions-grand-prix-for-innovation-by-crediting-nature-as-a-music-artist\/","title":{"rendered":"Sounds Right Wins Cannes Lions Grand Prix for Innovation by Crediting NATURE as a Music Artist"},"content":{"rendered":"<p><strong>Key Impact Points:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>NATURE officially launched as a credited artist on Spotify and other streaming platforms, turning natural sounds into royalties for conservation.<\/li>\n\n\n\n<li>Over $225,000 already committed to frontline Indigenous-led conservation in the Tropical Andes; projected to exceed $500,000 by 2026.<\/li>\n\n\n\n<li>Sounds Right unites Spotify, AKQA, EarthPercent, UN Live, and global artists in a first-of-its-kind campaign merging culture, tech, and climate action.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-nature-gets-a-grammy-worthy-debut\">NATURE Gets a Grammy-Worthy Debut<\/h3>\n\n\n\n<p>The Sounds Right initiative\u2014developed by the Museum for the United Nations \u2013 UN Live in collaboration with Spotify, AKQA, EarthPercent, and others\u2014just earned the <strong>Cannes Lions Grand Prix for Innovation<\/strong> for a world-first idea: crediting <strong>NATURE as a music artist<\/strong>.<\/p>\n\n\n\n<p>Launched last year, the campaign lets fans support conservation simply by streaming music. Songs featuring ocean waves, birdsong, and rainforest ambience direct <strong>royalties to conservation funds<\/strong>, linking passive listening to active environmental impact.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-from-playlists-to-preservation\">From Playlists to Preservation<\/h3>\n\n\n\n<p>Over <strong>$225,000<\/strong> has already been committed to Indigenous and community-led conservation in the <strong>Tropical Andes<\/strong>, with projections of more than <strong>$500,000 by 2026<\/strong>. All credited tracks are housed in Spotify\u2019s \u201cFeat. NATURE\u201d playlist, featuring artists like Hozier, Ellie Goulding, AURORA, UMI with V of BTS, and Armaan Malik.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cTranslating our love for music into nature conservation outcomes is powerful,\u201d<\/em> said <strong>Iminza Mbwaya, Global Program Manager for Sounds Right<\/strong>. <em>\u201cBecome a fan of NATURE today.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-behind-the-scenes-a-global-coalition\">Behind the Scenes: A Global Coalition<\/h3>\n\n\n\n<p><strong>AKQA<\/strong> shaped the concept and designed the campaign\u2019s visual identity, including fonts inspired by sound waves. <strong>Spotify<\/strong> leveraged its platform and global reach to promote the initiative through social, in-app, and outdoor campaigns.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cBy continuously working with global artists to credit NATURE in their music, everyone around the world can help fund nature conservation,\u201d <\/em>said <strong>Nicolai Smith, Chief Creative Officer at AKQA Europe.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cSounds Right is a powerful example,\u201d<\/em> added <strong>Hanna Grahn, Head of Sustainability at Spotify<\/strong>. <em>\u201cHumanising the planet through music has helped to inspire action among fans and artists.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-impact-driven-music-movement\">Impact-Driven Music Movement<\/h3>\n\n\n\n<p>Guided by EarthPercent\u2019s advisory panel of conservationists, Indigenous leaders, and scientists, future funds will support biodiversity protection in the <strong>Amazon and Congo Basins<\/strong>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cWe\u2019ve seen artists motivated by their love of ecosystems and species to create music in a meaningful and reciprocal relationship with nature,\u201d<\/em> said <strong>Cathy Runciman<\/strong>, Co-Executive Director at EarthPercent.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-cannes-lions-innovation-recognizes-creative-environmental-action\">Cannes Lions Innovation Recognizes Creative Environmental Action<\/h3>\n\n\n\n<p>The Innovation Lion celebrates technology and creativity with real-world impact. This win for Sounds Right reflects a growing demand for climate solutions embedded in <strong>culture, tech, and storytelling<\/strong>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cSounds Right is a truly disruptive mechanism with tangible impact,\u201d<\/em> said Mbwaya. <em>\u201cIt\u2019s more than a compelling creative universe.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Key Impact Points: NATURE Gets a Grammy-Worthy Debut The Sounds Right initiative\u2014developed by the Museum for the United Nations \u2013 UN Live in collaboration with Spotify, AKQA, EarthPercent, and others\u2014just earned the Cannes Lions Grand Prix for Innovation for a world-first idea: crediting NATURE as a music artist. Launched last year, the campaign lets fans [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6676,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[35],"tags":[1002,61,66,1346,60,67],"class_list":["post-6661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industries","tag-nature","tag-sdg-news","tag-sdgs","tag-sounds-right","tag-sustainable-development-goals","tag-un-sdgs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sounds Right Wins Cannes Lions Grand Prix for Innovation by Crediting NATURE as a Music Artist - SDG 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