Key Impact Points:
- Will Peterffy, founder of One Small Planet, joins One Earth’s Board, enhancing sustainable finance and conservation efforts.
- Peterffy’s experience links financial innovation directly to environmental preservation.
- One Small Planet employs a holistic approach aligning business strategies with planetary health.
New Leadership Strengthens Sustainability
One Earth has announced the appointment of Will Peterffy to its Board of Directors. As Founder and CEO of One Small Planet, Peterffy brings a robust track record in sustainability-focused business practices and innovative financial solutions aimed at environmental health.
Peterffy stated:
“Since I became aware of the climate crisis, I knew something like One Earth had to exist. A grounded, sensible, and verifiable approach, led by the heart and the head, to get from here to health.”
Bridging Finance and Ecology
Will Peterffy has consistently focused his career on uniting ecological health and economic systems. He founded One Small Planet in 2020, dedicated to integrating environmental well-being with business operations.
Beyond One Small Planet, Peterffy serves as Chair of the ESG Committee at IBKR and as a board member of Bioneers, highlighting his depth of experience in sustainable finance, conservation, and impact-driven investment.
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The Holistic Vision of One Small Planet
One Small Planet follows a comprehensive approach based on four core principles inspired by nature:
- Air: Community-building and shared wisdom to shape collective environmental solutions.
- Earth: Promoting regenerative land projects to enhance biodiversity and resilience.
- Fire: Investing consciously in businesses that prioritize ecological integrity and long-term social value.
- Water: Supporting frontline and Indigenous-led organizations to preserve vital ecosystems and cultural heritage.
Strengthening Board Expertise
Will Peterffy joins a notable team dedicated to environmental sustainability, including:
- Brad Leibov (Chair): CEO of EarthShare, expert in social impact leadership.
- Jena King (Co-founder, Secretary): Leader of the Jena and Michael King Foundation.
- Coretta Anderson: Senior Manager at Earthjustice, specialist in public engagement.
- Jay Halfon: Public policy strategist with expertise in climate campaigns.
- Rick Ridgeway: Conservation advocate, former VP at Patagonia.
- Rachel Rivera (Treasurer): COO of Wild Lives Foundation.
- Tenzin Seldon: Managing Partner at Pulse Fund, investing in climate solutions.
- Sarah Woodhead: Co-founder of LEAF, focused on rainforest conservation.
- Justin Winters (Co-founder, Executive Director): Leads overall strategy and governance at One Earth.
Looking Forward
Will Peterffy’s appointment significantly strengthens One Earth’s capability to merge finance with conservation, fostering solutions beneficial to both nature and society.
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