{"id":5417,"date":"2025-03-11T08:28:19","date_gmt":"2025-03-11T12:28:19","guid":{"rendered":"https:\/\/sdgnews.com\/?p=5417"},"modified":"2025-03-11T08:28:20","modified_gmt":"2025-03-11T12:28:20","slug":"how-starbucks-former-cso-secured-internal-buy-in-for-his-climate-agenda","status":"publish","type":"post","link":"https:\/\/sdgnews.com\/zh\/how-starbucks-former-cso-secured-internal-buy-in-for-his-climate-agenda\/","title":{"rendered":"How Starbucks\u2019 former CSO secured internal buy-in for his climate agenda"},"content":{"rendered":"<p><em>By\u00a0<a href=\"https:\/\/trellis.net\/article\/author\/heather-clancy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Heather Clancy<\/a>, Trellis <\/em><\/p>\n\n\n\n<p>One of the first things Michael Kobori did after joining Starbucks as its first chief sustainability officer in January 2020 was buy a new jean jacket and add some patches.&nbsp;<\/p>\n\n\n\n<p>His new employer\u2019s green siren logo was soon followed by one honoring \u201cThe Lorax,\u201d the Dr. Seuss book that inspired then-CEO Kevin Johnson\u2019s interest in building a stronger environmental sustainability program. His internal code name: the Lorax Project.<\/p>\n\n\n\n<p>Kobori was hired to help Starbucks deliver on its commitment to become \u201cresource positive,\u201d kickstarted by 2030 goals of\u00a0<a href=\"https:\/\/about.starbucks.com\/our-environmental-promise-give-more-than-we-take\/#goals\">50 percent reductions<\/a>\u00a0in greenhouse gas emissions, water and waste.\u00a0<\/p>\n\n\n\n<p>That jacket \u2014 now with dozens more pins and patches \u2014 became Kobori\u2019s conversation-starter as he began the job of convincing Starbucks\u2019 leadership team of the potential bottom-line benefits of ethical ingredient sourcing, water conservation and energy management.<\/p>\n\n\n\n<p>As the strategy permeated, Kobori outfitted his team and anyone helping build the company\u2019s strategy with their own jackets \u2014 as he did in his previous role as vice president of sustainability at Levi Strauss &amp; Co. The uniform became a badge of honor that shifted the perception of environmental goals and metrics within Starbucks. One of the first things he requested after joining: that each business function and division head take accountability for goals that affected their business mandate.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWe changed the mindset of leaders in the company from thinking that sustainability was a project here, a project there, to believing in the vision that this could be a more sustainable company,\u201d Kobori said during the latest episode of Trellis\u2019s Climate Pioneers interview series. \u201cWe got people to believe.\u201d<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-cultivate-allies-before-you-need-them\">Cultivate allies before you need them<\/h3>\n\n\n\n<p>Now, it\u2019s time for Kobori to hang up his Starbucks jacket. His retirement in December capped a three-decade career in sustainability and ethical sourcing of commodities, including coffee and cotton.&nbsp;<\/p>\n\n\n\n<p>Progress at Starbucks was uneven under his watch.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>On emissions:<\/strong>\u00a0The chain\u2019s absolute emissions have increased 8 percent since the 2019 baseline year, as of\u00a0<a href=\"https:\/\/about.starbucks.com\/annual-impact-report\/\">its fiscal year 2023 progress report<\/a>. Still, there has been a 20 percent decrease in emissions per dollar of revenue, and Starbucks has classified\u00a0<a href=\"https:\/\/trellis.net\/article\/how-starbucks-doubled-number-its-greener-stores\/\">almost 16 percent of its 38,587 cafes as \u201cGreener Stores,<\/a>\u201d locations that meet rigorous requirements for waste, energy and water savings.<\/li>\n\n\n\n<li><strong>On water:<\/strong>\u00a0Starbucks has reduced withdrawals by 9 percent since the baseline.<\/li>\n\n\n\n<li><strong>On waste:<\/strong>\u00a0The company sent 13 percent more waste to landfill, while 14 percent of its packaging was reusable, recyclable or compostable.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Kobori used the same playbook at Starbucks and Levi Strauss to embrace suggested operational changes. Two of his tactics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Understand the ripple effects of strategy changes from field to customer<\/strong>. Kobori first met Starbucks\u2019 leadership when he was consulted about Levi Strauss\u2019 work on the\u00a0<a href=\"https:\/\/bettercotton.org\/\">Better Cotton Initiative<\/a>, which the jean maker uses to certify that growers are reducing pesticide and water use, among other things. Starbucks buys coffee through a similar verification program, called\u00a0<a href=\"https:\/\/about.starbucks.com\/press\/2024\/cafe-practices-starbucks-approach-to-ethically-sourcing-coffee\/\">C.A.F.E<\/a>. (Coffee and Farmer Equity), that reaches 400,000 farmers.\u00a0\u00a0<\/li>\n\n\n\n<li><strong>Identify points of influence and operationalize best practices<\/strong>. Starbucks prioritizes continuous training for baristas on a range of issues, including food waste, energy efficiency and managing reusable packaging. At Levi Strauss, a key point of influence was farmers.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-don-t-take-no-for-an-answer\">Don\u2019t take no for an answer<\/h3>\n\n\n\n<p>In initial meetings at Starbucks, Kobori listened, asked questions and got personal. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cYou\u2019ve got to build the relationships before you need them,\u201d<\/em> he said. <em>\u201cFind out what\u2019s important to them, right? What motivates them? What do they see as success? And then come back to that.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Kobori is relentless in advocating new ideas. An example was his campaign to reduce Starbucks\u2019 use of disposable cups and&nbsp;<a href=\"https:\/\/trellis.net\/article\/6-things-starbucks-learned-from-its-reusable-cup-experiments\/\">get more customers using reusable ones<\/a>.<\/p>\n\n\n\n<p>It\u2019s one of the biggest behavior changes required for Starbucks to meet its waste reduction goal, Kobori said. But Starbucks cups are the most visible manifestation of its brand, and its packaging team was reluctant to alienate customers.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cAfter a couple of years of work and influencing and giving them all the argument and data and analysis they became our biggest champions,\u201d<\/em> Kobori said.<\/p>\n<\/blockquote>\n\n\n\n<p>While Starbucks is a long way from ditching disposable cups, it was the&nbsp;<a href=\"https:\/\/trellis.net\/article\/starbucks-customers-us-and-canada-can-use-their-own-cups-all-orders\/\">first coffee chain to incorporate reusable options<\/a>&nbsp;into mobile and drive-through orders in the U.S. and Canada after&nbsp;<a href=\"https:\/\/trellis.net\/article\/6-things-starbucks-learned-from-its-reusable-cup-experiments\/\">months of field tests.<\/a>&nbsp;This is the packaging team\u2019s challenge to solve, not as a side project but as part of a long-term strategy shift.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cThey still had to deliver packaging that was high performing, that met our cost targets, that was appealing to the customer \u2014 all the things that packaging needs to deliver,\u201d<\/em> Kobori said. <em>\u201cThat is truly the way of the future and the way that companies should operate. We\u2019ve all got to embed it in how we do our business, in every function.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-time-to-take-back-the-narrative\">Time to take back the narrative<\/h3>\n\n\n\n<p>Kobori entered the corporate sustainability field after five years of human rights and public policy work in the nonprofit sector. Many practices that were nascent at the beginning of his career \u2014 such as corporate commitments to safe working conditions and fair wages \u2014 have become table stakes.<\/p>\n\n\n\n<p><em>\u201cWe all have to track it, measure it, set targets, track our performance, and it\u2019s all public and shared with our investors and stakeholders,\u201d<\/em> he said.<\/p>\n\n\n\n<p>Despite the anti-ESG backlash and anti-climate agenda of the Trump administration, Kobori believes the private sector has reached a similar tipping-point moment when it comes to mainstreaming environmental sustainability alongside other business metrics. He implores sustainability professionals to maintain perspective, and points out that their job titles didn\u2019t exist 30 years ago when he was getting started. \u201cWe\u2019ve created a profession that didn\u2019t exist,\u201d he said.&nbsp;<\/p>\n\n\n\n<p>Tellingly, his early retirement plans include mentoring the next generation of sustainability leaders.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cIn my opinion, the reaction we\u2019re seeing is because all those forces opposing corporate sustainability and the corporate role in society are desperate,\u201d<\/em> Kobori said. <em>\u201cThey see the future. They see this has become mainstream, and they don\u2019t like it, and so they\u2019re fighting very hard against it. We just need to stand firm and keep going.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Related Article: <a href=\"https:\/\/sdgnews.com\/zh\/starbucks-ceos-jet-set-commute-brews-controversy-amid-climate-concerns\/\"><strong>Starbucks CEO\u2019s Jet-Set Commute Brews Controversy Amid Climate Concerns<\/strong><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>By\u00a0Heather Clancy, Trellis One of the first things Michael Kobori did after joining Starbucks as its first chief sustainability officer in January 2020 was buy a new jean jacket and add some patches.&nbsp; His new employer\u2019s green siren logo was soon followed by one honoring \u201cThe Lorax,\u201d the Dr. Seuss book that inspired then-CEO Kevin [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5432,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[34,33],"tags":[1057,1056,61,66,506,60,67],"class_list":["post-5417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-climate-and-energy","category-corporate-sustainability","tag-climate-agenda","tag-michael-kobori","tag-sdg-news","tag-sdgs","tag-starbucks","tag-sustainable-development-goals","tag-un-sdgs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v27.4) - 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