Key Highlights:
- Fabiana Schaeffer leads sustainability initiatives in large-scale events, integrating environmental and social considerations into every aspect.
- Recently honored as one of the 2024 SDG Pioneers by the United Nations Global Compact.
- CEO of Netza Martech Agency and influential leader in Brazil’s advertising and creative industries.
Celebrating Innovation and Commitment to the SDGs
Fabiana Schaeffer, head of Netza&CO, Brazil, has recently been recognized as one of the 2024 SDG Pioneers, a prestigious title awarded by the United Nations Global Compact. This accolade is given to those who actively promote and implement the 17 Sustainable Development Goals (SDGs) within the business sector, highlighting their role in fostering a sustainable future.
A Career Dedicated to Sustainability and Ethical Leadership
With over two decades in the communication and advertising market, Fabiana has consistently prioritized transparency, ethics, and respect in her professional undertakings. Her educational background in business administration and marketing from Berkeley University has fortified her capability to lead with innovation and strategic insight. Under her leadership, Netza was established in 2000 and has grown to become a benchmark agency in Brazil and Latin America.
Strategic Vision for Sustainable Business Practices
As a co-founder and CEO of Netza Martech Agency and Netza&CO, Fabiana Schaeffer has been instrumental in steering her companies towards sustainable and equitable business practices. Her firms have been partners of the UN Global Compact since 2015, underlining a steadfast commitment to reducing inequality and fostering inclusivity across all spectrums of gender, religion, and sexual orientation.
Empowerment and Impact: Core Elements of Leadership
Fabiana’s approach to leadership is rooted in the belief that empowerment is intrinsic to all individuals, enabling them to be agents of change. Her future plans are geared towards creating sustainable, profitable, and positively impacting businesses.
She states, “I am beyond excited to announce that I have been recognized as a 2024 SDG Pioneer! This acknowledgment recognizes my work in leveraging business as a catalyst for positive change and advancing the Sustainable Development Goals of the United Nations. Thank you to everyone who has supported me on this journey.”
A Legacy of Cultural Integration and Diversity
In her role, Fabiana Schaeffer leverages Brazil’s rich cultural diversity to enhance the global discourse on sustainability. Her initiatives, such as those with the women-led NGO EcoArts, exemplify how Brazilian creativity and multiculturalism can contribute to global sustainability efforts by transforming Amazonian waste into art that promotes forest preservation.
Looking Forward
As we spotlight Fabiana Schaeffer this week, her story is a compelling reminder of the power of ethical leadership and strategic vision in achieving the SDGs. Her dedication not only influences the realm of event planning and advertising but also sets a significant benchmark for future leaders in the global sustainability movement.
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