SDG NewsLetter

Mango Appoints Former H&M CEO Helena Helmersson to Board to Support Global Growth, Sustainability Plan

July 15, 2025

7:45 am

Key Impact Points:

Strengthens Mango’s corporate governance with a seasoned global executive.
Supports Mango’s 2024–2026 Strategic Plan focused on growth, innovation, and sustainability.
Brings independent leadership aligned with international best practices.

Fashion Industry Veteran Joins Mango’s Board

Mango has appointed Helena Helmersson, former CEO of the H&M Group, as an independent member of its Board of Directors. The move is part of the fashion giant’s ongoing push to professionalize its management structure and align with international governance standards.

Toni Ruiz, Mango’s Chairman and CEO, welcomed the appointment:

“We are welcoming an exceptional professional whose vast international perspective and extensive experience in the fashion industry will undoubtedly propel us to new heights. Her expertise and visionary approach are invaluable assets that will enrich our leadership team and drive our global ambitions forward.”

A Strategic Voice for Global Growth

Helena Helmersson brings more than 20 years of fashion industry experience to the board, having held senior roles at H&M, including CEO from 2020 to 2024, and previously leading sustainability, production, and global operations. She currently chairs the board of Circulose and serves on the boards of On Holding AG and Quizrr.

“I’m honored and excited to join the Board of Directors and be part of Mango’s growth journey,” Helmersson said. “Mango is pursuing a very ambitious plan… they are part of leading the sustainability practices in the industry. I’m impressed by what they have accomplished and feel very inspired to contribute to the future success.”

Board Expansion Aligned With 4E Strategic Plan

Helena Helmersson joins a well-rounded board comprising both executives and independents, including:

Executive Directors: Toni Ruiz (Chairman & CEO), Jonathan Andic (Vice Chairman), Daniel López, Margarita Salvans
Independent Directors: Jordi Canals (IESE), Jorge Lucaya (AZ Capital), Jordi Constans, Marc Puig (Puig), Manel Adell (ex-Desigual), and now Helena Helmersson
Non-director Secretary: Eugenia Jover

This move aligns with Mango’s 2024–2026 4E Strategic Plan, focused on strengthening the company’s value proposition, driving sustainable innovation, and accelerating international expansion.